Category Archives: GOOG

Google (GOOG) To Enhance Travel Searches With Frommer’s Acquisition

Google (GOOG) acquired popular travel guide brand Frommer’s earlier this week in a move that is believed to help the search giant. Google has already announced plans to partner the Frommer’s segment with its recently acquired restaurant rating company Zagat.

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Frommer’s was founded in 1957 by Arthur Frommer. Frommer wrote a guide book about European destinations for army soldiers. His guidebook was then turned into the first … Read the rest