Trina Solar is launching a new brand of  Upgraded Metallurgical Grade ("UMG") silicon-based solar modules and products. The brand will be called MeSolar, and is an attempt to address consumer demand for solar products that offer both reliability and cost savings.

Arturo Herrero, Trina Solar’s Vice President of Sales & Marketing, explained the new brand strategy:

The product line is part of Trina Solar’s strategy to expand its product portfolio in order to address customers’ increasing demand for lower cost solar module systems. "We are pleased to introduce the brand name ‘MeSolar’ which represents our high quality and efficient modules using UMG silicon materials, with advantageous prices for our customers. "MeSolar" products undergo a stringent production process as well as rigorous quality control checks as a result of initial optimization and critical development stages during testing along the entire value chain, starting from UMG silicon materials, wafers, and cells, to modules, the final product.