Evergreen Solar is using the Intersolar industry trade show as an opportunity to roll out a new brand campaign. The campaign emphasizes the slogan "More Electricity, Less Impact"  to emphasize the fact that Evergreen Solar’s panels deliver the most energy with the lowest carbon footprint. Evergreen Solar will use the trade show to showcase its new ESA line of panels in this context.

In a press release, Evergreen’s Senior VP of Marketing and Sales commented on the new line of panels: 

“When people purchase solar panels, they’re really buying electricity. It’s the expectation of the customer that the panels they purchase deliver the power that is promised and the electricity that is expected. Our ES-A series String Ribbon panels do exactly that and more, delivering more electricity while having the least impact on the environment of any silicon based panel,” said Dr. Terry Bailey, Senior Vice President, Marketing and Sales. “The ES-A series panels have been extremely well received and enhancing the product with a black frame makes these panels even more appealing.”

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