Tesla Motors (TSLA) announced yesterday it has hired the man responsible for developing Apple’s (AAPL) retail strategy which has been an important part of the success of the iPod, iPhone, iPad.. The company wants to create a unique shopping experience and believes it has found the right man for the job in George Blankenship, who most recently worked for Microsoft and brings 30 years of retail experience to Tesla. Blankenship will hit the ground running, opening stores in Tokyo, Japan, Toronto, Canada, and Washington, DC.
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“George has a record of building customer-focused stores that revolutionize their industries, and he does it on time and on budget,” said Tesla CEO Elon Musk. “Tesla will have the best retail experience in the auto industry as we continue to grow and prepare to launch the Model S.”
In addition to providing a unique shopping experience for Tesla customers, the retail sites will also house the Tesla Rangers, providing mobile service to customers wherever they are. For $100K+ I think I’d also want free car washes every month.
Shares of TSLA have been on a wild ride since debuting a few weeks ago. After running up quickly to $30 and nearly doubling in price from the open, shares have come back to earth, dropping 50% in just four trading days. It’s proving to be a great trading stock for day and swing traders with plenty of liquidity and volatility.
Elon Musk is a visionary and a risk taker. He has a proven track record with PayPal, etc. He very well could have basked in his gamillions, but instead has chosen again to put his dynamic vision and monies into building a very new automobile whose time has come, whose time is here like never before.
To all the naysayers, remember without folks like Elon and Japans Mr. Toyoda, and yes there is a Mr. Toyota, we would not be driving the much adored small gas efficient vehicles such as the Camry and Prius.
YES!!! Finally someone with the means and vision who takes the next step